The Pfizer VR Experience
Play a short Virtual Reality experience set within a science fiction location to learn more about cancer treatment with a friendly droid
For Pfizer, one of the world's largest pharmaceutical companies, we once again teamed up with our friends at DDB to create a truly unique experience.
To help their customers better understand a new product, Pfizer wanted a totally new way to do so. Their goal was to create something unique, impactful, but a short experience so as not to waste the time of potential customers. We quickly decided to create a VR experience with Google Cardboard and the Zeiss One headset, the best on the market. The result was a high-quality VR experience that was easily portable, untethered, and quick to setup and play.
We provided the following services:
- Game design and development
- Voice over and short educational lessons
- 3D character art and animation
- 3D environment design
- Implementation of Google Cardboard to create a VR experience
- UI/UX development
- Music and sound design
In order to develop our solution for the client, Mode designed a sci-fi world that felt safe for a friendly droid character called CR1Z to guide players through a short interactive experience. By telling a story, CR1Z enabled many interactions with the player via voice and audio, allowing them to learn about treatment with their products. Our small world was designed to reinforce a feeling of safety for players since they would feel vulnerable wearing a VR headset. After delivery, Pfizer engaged Mode and DDB to develop many other additional VR experiences.
With the help of Virtual Reality, we created an engaging educational experience
Virtual Reality games are unlike any other gaming experience, as they are much more immersive. VR definitely has limitations and in this case was best suited to short play sessions. A large percentage of people are prone to motion sickness for this reason. We designed an experience that accommodates these limitations. Players can interact with the virtual world using hand sensors, controllers, or gaze-based interactions.
Have a game idea? Let us turn it into reality! Contact us today for expert game development services and see how we can bring your vision to life.
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