Pfizer Xalkori Screen Shot Main

Pfizer VR Experiences

VR experiences within a sci-fi world

We worked with our friends at DDB to create a truly unique experience for the Pfizer one of the worlds largest Pharmaceutical companies. Pfizer wanted a totally new way to help explain a new product to their customers as a short experience. We quickly decided on creating a VR experience with Google Cardboard and using the best headset in the market place the Zeiss One.


Mode developed a sci-fi world and a droid character called CR1Z to help guide players through a short interactive experience. CR1Z delivered a story to the players and this allowed for many interactions with the player by audio. Pfizer is engaged with Mode and DDB to create further VR experiences into 2017.

Mode Monster Virtual Reality (VR) and Augmented Reality (AR)

VR into new worlds

VR is not comparable to any other game experience, best suited to short interactions. VR can teleport a player from the world into another. Players can interact with the world using hand sensors, controllers or gesture based gazing.

VR Screenshots
Concept and Development

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