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Pfizer VR Experiences

VR experiences within a sci-fi world

We worked with our friends at DDB to create a truly unique experience for the Pfizer one of the worlds largest Pharmaceutical companies. Pfizer wanted a totally new way to help explain a new product to their customers as a short experience. We quickly decided on creating a VR experience with Google Cardboard and using the best headset in the market place the Zeiss One.

 

Mode developed a sci-fi world and a droid character called CR1Z to help guide players through a short interactive experience. CR1Z delivered a story to the players and this allowed for many interactions with the player by audio. Pfizer is engaged with Mode and DDB to create further VR experiences into 2017.

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VR into new worlds

VR is not comparable to any other game experience, best suited to short interactions. VR can teleport a player from the world into another. Players can interact with the world using hand sensors, controllers or gesture based gazing.

Screenshots
VR Screenshots
Concept and Development

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